Q&As
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Agencies
Introducing Joy Norman of A. Caldwell List Co.
This week, Meet the Broker features Joy Norman, who’s intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data
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Agencies
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”
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Agencies
MTV, CNN Stage Veterans Concert, Rights Campaign
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights
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Agencies
Starburst Goes After College Kids with New Candy
Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour
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Agencies
USPS: Keep the Mail Monopoly
The U.S. Postal Service said Wednesday it wants to keep providing universal postal service and to hold onto its monopoly on mail delivery.
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Agencies
Australia Post to Seek Acquisitions: Reports
Australia Post will consider acquisitions and overseas partnerships after overcoming an unstable economy and a static stamp price to deliver a record profit, according to wire service reports.
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Agencies
mtvU Starts Cross-Country Race Series with Ford
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize
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Agencies
European Players Score in NBA Jersey Sales
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season
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Agencies
Hilton and Martell Pair for Exclusive Auction
Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”
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Agencies
Citibank Sweeps Aims to Draw New Customers
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points