Q&As
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Agencies
B-to-B Marketers Still Spending: GlobalSpec
Though U.S. consumers are spending less these days, the same cannot apparently be said of business-to-business marketers, according to a study put out Thursday by GlobalSpec.
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Agencies
Casual Male Narrows Losses
Casual Male Retail Group Inc. posted a net loss of $3.2 million for the third quarter, compared to net loss of $3.8 million in the prior year.
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Agencies
Dick’s Sporting Goods Income Drops
Dick’s Sporting Goods Inc. reported net income of $9.2 million for the third quarter, a decrease from $12.2 million last year.
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Agencies
Meet the Broker: Jeremy Johnson of Specialists Marketing Services Inc.
Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs
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Agencies
VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.
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Agencies
Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.
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Agencies
Lawyer, Linhardt Settle
E-mail marketer Dave Linhardt has just gotten one lawsuit off his plate.
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Agencies
Mailman Who Hoarded Standard Mail Sentenced
A former North Carolina letter carrier who admitted keeping people’s direct mail in his garage or buried in his backyard has been sentenced to probation, according to wire service reports.
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Agencies
Tween Brands Posts Loss
Tween Brands Inc. posted a loss of $800,000 for the third quarter, compared to earnings of $13 million in the prior year.
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Agencies
Frito-Lay Seeks ‘True North’ Stories
Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards.