Q&As
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Agencies
Charming Shoppes Closes Lane Byrant Woman Catalog, Some Stores
Charming Shoppes Inc., which saw its net losses skyrocket during its third quarter, is discontinuing its Lane Bryant Woman catalog and closing a number of stores.
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Agencies
Chico’s FAS Sees Hope For Direct Channel In Weak Quarter
Chico’s FAS Inc. generated $394.2 million in third quarter net sales, a drop from the $415.9 million it realized a year ago.
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Agencies
Talbots Sales Drop In Third Quarter
The Talbots Inc., generated third-quarter sales of $357 million, down from $414 million during third-quarter 2007.
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Agencies
Rich Maradik Takes CMO Role At Gaylord Entertainment
Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.
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Agencies
P&I Postscripts
CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.
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Agencies
Banks Increase Direct Mail Advertising
Banks typically increased direct mail advertising volume during the third quarter, according to Mintel Comperemedia.
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Agencies
In Copy, It’s All About Them—The Customer
“Your credit history speaks for itself!” I couldn’t believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.
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Agencies
Mail Stream: November 24
The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts
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Agencies
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
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Agencies
Over There: Direct Mail in World War I
Early in the afternoon on Oct. 4, 1918, the lobby of Chicago