Q&As

While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

The Talbots Inc. has retained Moelis & Company to serve as its financial advisor. Moelis is charged with assisting with the sale of the J. Jill brand.

ValueClick Inc. has received a revolving credit facility of up to $100 million, which it can tap at any time through Nov. 14, 2011

Anger—rational or not—is such an incredibly strong human emotion. And that’s what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully

The longer you take to get product into a consumer’s hands, the more their desire will fade, increasing the possibility of a return. Here’s some things you need to do pre-sale to assure your overall return rates go down

Gardener

Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.

Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.

Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.