Q&As

Stubb

What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character.

The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”

NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.

Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.

In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff

Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.

Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.

Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.