Q&As

Oriental Trading Co. Inc., a direct marketer of party supplies, has named Dana Fuller senior vice president and chief operating officer.

This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it’s right now

The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.

Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.

Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports.

The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.

The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.

No doubt, you’ve visited plenty of Web sites that have proven to be a waste of your valuable time. If you’re like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you’re not really sure, are you?

Richard B. Laibly Sr., a 30-year veteran of Sears, Roebuck and Co., died on Jan. 9 of pneumonia and kidney failure at 86,

The Yankee Candle Company Inc. will close the 28 retail stores that operate under its Illuminations brand. The company is also discontinuing Illuminations consumer direct business.