Q&As
-
Agencies
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.
-
Agencies
Chapter 4, Dear Friend: Lurid Tales of Junk Mail America
By this time, Pattee had returned to New York, where there was less danger of getting shot. The wary 53 year-old now worked only through partners or designated criminals who would take the fall if there was trouble
-
Agencies
Court Fines So-Called Infomercial Marketer Over $37M
A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.
-
Agencies
Alliance to Handle HSN Credit Card Services
Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.
-
Agencies
Meet the Broker: Susan Darling, Millard Group Inc.
This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home
-
Agencies
Ward Catalog to Make Comeback: Reports
Montgomery Ward, now an online U.S. retailer, plans to revive its iconic catalog in a brand-rebuilding gambit, according to news reports.
-
Agencies
R.R. Donnelley Shutters Plant, Axes 160
R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports.
-
Agencies
Khubani to Pay $7M Fine in Long-Running Case: FTC
Marketers who allegedly made false and deceptive claims that a device would cause consumers to lose weight by applying electronic stimulation to their abdominal muscles have agreed to pay $7 million to settle an action brought by the Federal Trade Commission to obtain consumer redress, according to the FTC.
-
Agencies
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC
-
Agencies
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game