Q&As
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Agencies
USPS Names Corbett Executive Vice President, CFO
The U.S. Postal Service has named Joseph Corbett chief financial officer and executive vice president.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Seeds of Change, an organic seed catalog, is marking its 20th anniversary with tote bag and cap offerings, as well as a wide variety of live plants, herbs, gourmet greens and cover crops featured in its latest mailing. Food for the Poor has created an insert piece which went into the National Catholic Register. The piece seeks to provide food and shelter for people in the Caribbean and Central America. And a recent subscription offer from Vogue Knitting includes a hat pattern freemium and a hard offer of $14.97 for four issues
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Agencies
Alcone Marketing Group Pushes California Lottery with Tour
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.
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Agencies
Jim Beam UGC Contest Searches for Spoof Ads
Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen.
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Agencies
Burger King Wraps up ‘Kids Choice’ Awards Sweeps
Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles.
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Agencies
Nielsen Suspends PRISM In-Store Data Development
The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.
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Agencies
Anheuser-Busch’s Stella Artois Sponsors Short Film Contest
Stella Artois and film networking site TriggerStreet.com are partnering with actor Kevin Spacey on an independent filmmaker competition that will award a $50,000 cash prize to the winner.
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Agencies
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.
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Agencies
Williams-Sonoma to Lay Off 1,400
Williams-Sonoma Inc. will lay off 1,400 employees (about 18% of its workforce) and close its Camp Hill, PA call center and Memphis, TN distribution center, all as part of an effort to cut overhead costs by $75 million.
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Agencies
Deluxe Income Plummets
Deluxe Corp. posted net income of $27.9 million for the fourth quarter, a drop from $40.2 million in the prior year.