Q&As

Direct Brands Inc., a direct marketer of books, digital videodiscs and related products, has named David Gitow chief marketing officer and Alan Katz executive vice-president, business development.

Today we meet Debb Bovett, senior data products manager at Acton International in Lincoln, NE. A longtime list and direct marketing industry veteran, she asserts that no matter the technology or country, the basic principles of direct marketing hold.

A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children’s book classic “Cloudy with a Chance of Meatballs”

Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates– tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31

Borders Group, Inc. has a new vice president of customer loyalty

Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program

VISA: a worldwide Olympic Games’ sponsor for more than two decades, is encouraging cardholders to increase their frequency of use by offering a sweepstakes that will award one winner a trip to the Olympic Winter Games for life

The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”

Later this month, “Who Wants To Be A Millionaire” will distribute 30 million sweepstakes scratch cards via Valpak envelopes across the nation.

Volkswagen of America Inc. will kick off a two month integrated marketing campaign with a new 30-second commercial during the Super Bowl on Sunday, Feb. 7.