Q&As
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Agencies
Merkle Names Craig Dempster First CMO
Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.
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Agencies
7 Ways to Improve the Pop-Up Experience
Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence
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Agencies
Worldcolor Consolidates Toronto Operations
Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility.
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Agencies
McDonald’s Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events
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Agencies
Baesman To Offer Reward Paths Loyalty Services In U.S.
Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.
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Agencies
Circulation Marketer Dan Capell Dies at 64
E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64.
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Agencies
West Marine Revenue Falls
West Marine Inc posted net revenue of $104.2 million for the fourth quarter, a 6.2% decrease from $111.1 million last year.
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Agencies
Papa John’s Hits Super Bowl as Official Pizza Sponsor
Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar