Q&As

For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.

In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

Wienerschnitzel, claiming to be the world

Some uncertainty looms about how the Presidential election will affect direct marketers’ mailing patterns and spending.

As the overall economy is apparently on an upswing credit card direct mail offers are also coming back after several years of decline. For some insight into this, Chief Marketer spoke with Andrew Davison, senior vice president, Mintel Comperemedia, which tracks credit card direct mail.

CM: How many credit card direct mail offers were sent out last year?

Davison: Consumers received 5 billion direct mail pieces in 2011, compared to 3.6 billion in 2010.

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.