Q&As

As the event-marketing season gets underway here

Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.

To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts

The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Cloud computing isn’t just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing:

Read more: https://www.chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ

Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

The Latina shopper is a smart, knowledgeable shopper