Q&As

Chief Marketer recently spoke with Bill McCabe, the newly named president/CEO of direct response television agency A. Eicoff and Co. (a unit of Ogilvy & Mather), to get his take on the rapidly evolving world of DRTV and how it fits in with other forms of electronic media.

An online game as motivation to head out to the gym? Sure. Conde Nast

The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

Can magazines hold onto their identities as they feverishly try to adapt to the surge of the likes of iPhones, iPads, smartphones and tablets?

And can they keep marketing themselves through the seemingly old-fashioned direct mail?

That was part of the message that came out of the Direct Marketing Association’s Circulation Day conference at the Time Life Building in New York City Thurs. March 8.

One thing seems for sure: magazines want to keep their brands intact, regardless of how they deliver their content.

Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.

Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?

Chief Marketer recently spoke with Kevin Culbert, senior analyst at marketing research firm Ibisworld Inc. to get his take on the changing role of direct mail in the fact of rising postal costs and an ever evolving communications landscape.

CM:Overall, how did direct mail fare during the economic downturn?

To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.