Q&As

Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

Three ways gamification can benefit brands.

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.