Q&As

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

Lists featured this week include Ranger Rick Jr., Seattle Met Magazine and Zantrio Email.

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

Walgreens debuts its first loyalty program, Balance Rewards.

It’s beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here’s a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata’s fall 2012 list price index.

List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.

“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.