Q&As
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Agencies
Mysterious Boxes Make Noteworthy Marketing Tools
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.
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Agencies
Chief Marketer Listline Dec. 17
Lists offered this week include The Colorist, Feed International and Revive America USA.
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Agencies
Data Management Roadmap: 5 Critical Multichannel Milestones
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
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Agencies
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.
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Agencies
Improve Online Events By Tracking Attendee Behavior
Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?
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Agencies
Creating B2B Customer Value By Highlighting Your Product/Service Mix
Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.
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Agencies
Marketing Budgets Increasing: CMO Council Report
More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.
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Agencies
Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy
Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.
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Agencies
2013 Loyalty Program Management Checklist: Q&A
Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.
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Agencies
DM Hiring 2013 Outlook: Data Analysts in Demand
Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.