Q&As

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

You know you’re special! Get the recognition you deserve with a 2014 PRO Award.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.