Q&As

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

“The more you tell, the more you sell” is still the mantra for many direct mailers.

The LeadsCon New York call for B2B and B2C speakers is open.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Look beyond the flood of big data to create models relevant to more targeted online media buys.

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.