Q&As

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

As the technology to showcase it improves, so does the use of video as an engagement device in email.

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.