Q&As

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.