Q&As

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.