Q&As

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

For video marketing, CMOs are making more assumptions than using hard data to get it right.

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

Make sure you’re not making these four mistakes that can hurt brand loyalty.

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.