Q&As

Data is an integral and constant component of any successful app marketing campaign.

The lines may have blurred but there are still key differences between B2C and B2B buyers.

Lists featured this week include Healthy as a Horse and Keekoo.com.

Those inactive members may be draining precious resources from your loyalty program.

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.