Q&As

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Lists featured this week include Better Senior Living and the Innovation B2B file.

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Lists featured this week include Snow Removal Professionals Magazine, GetOrganized! and IDVille Business Buyers.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.