Q&As

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Lists featured this week include Coupon Clippers Club and Discount Dance Supply.

While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Lists featured this week include New Hampshire Public Television and Elite Bakers.

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.