Q&As

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open […]

Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”

McDonald’s wants to pull Millennials back into its restaurants and drive-thrus and it’s looking for help.

Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.

Lists featured this week include Talbots and Make-a-Wish.

There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.

Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.

DickiesStore has seen big results since focusing on improving its SEO tactics.