Q&As

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer […]

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Lists featured this week include WinterSilks and LogoMix.

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.

Chief Marketer sorts through which marketing campaigns won big and which struck out during a game broadcast that averaged 114.4 million viewers, making it the most-watched program in TV history.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Live events and blockbuster movies both want to create a meaningful experience. Here’s 4 ideas your event team can steal from Hollywood.