Q&As

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

The 2015 NCAA Basketball Tournament is in full swing, but off the court March Madness continues to grow as a platform for marketers looking to get their message across to the event’s enormous audience.

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

Lists featured this week include J&P Cycles PIP and and NY NOW.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.

This author takes a look back at three spectacular campaigns and why they worked.

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.