Q&As
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Agencies
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
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Agencies
American Apparel Thong Image Gets Yanked
American Apparel is in hot water again for allegedly “sexualizing” a young model wearing a thong bodysuit.
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Agencies
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Agencies
Keys To Building Successful Marketing Teams
When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.
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Agencies
What’s Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
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Agencies
How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there’s a new breach almost every day, brands are fighting to protect the integrity of their brand.
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Agencies
Chief Marketer Listline March 16
Lists featured this week include American Iron Magazine and MADRE.
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Agencies
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Agencies
New Content Delivery Structure Improves IHG Customer Experiences
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
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Agencies
Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.