Q&As

Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.

Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Is a company’s longevity something that should be emphasized in branding?

Lists featured this week include Celtic Croft and Midnight Velvet.

Yes, we all want to hear from the world’s top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Not all marketing-related technologies are equally important, nor are they always necessary.