Q&As

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.

Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here’s 7 reasons why marketing to Boomers is unique.

Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

We ask several top marketers….what matters most in professional (and personal) ROI?

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

Lists featured this week include Rock & Gem, National Pen Europe and Dog.com.

The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.