Q&As

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Video marketing is more art than science. Here’s seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.

These 7 marketing lessons come from GoDaddy, K-Swiss, Starbucks, Lego, Nike and others are innovative, risky, fun and everlasting.

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

Travelers uses three distinct types of marketing content to engage business insurance prospects.

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.

Lists featured this week include American Chesterton Society and Touch of Eco PIP.

About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau

Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.

interest wants to level the playing field for its advertisers by encouraging more men to use the site.