Q&As

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

We all want a raise. Here’s 10 steps for success.

Lists featured this week include the Barnes & Noble PIP and the Autism Spectrum Disorder Foundation.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.

Here’s a hot list of do’s and don’ts when it comes to influencer marketing.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.