Q&As

The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta “Power of She” campaign.

Ben & Jerry’s founders were arrested in Washington, DC, this week. Marketing stunt or political statement?

Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.

Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.

Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Lists featured this week include National Geographic History and InStylePaws.com.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.