Q&As

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.

Arby’s CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.

Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

When it comes to social pay-to-play marketers are more apt to make sure the right message is put out, reaching the right people. Here are four tips:

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”

What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.