Q&As
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Acquisition
Launching a Retail Media Network: Five Key Steps to Consider
Here are five key steps to consider before taking the plunge.
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Social
Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
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Events
100 Experiential Marketing Case Studies From the 2023 Ex Awards
Check out these 100 case studies of the year’s best experiential marketing campaigns.
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Engagement
Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
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Technology
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
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MarTech
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
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Engagement
Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
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Technology
Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm
Three ways to approach last mile marketing to increase effectiveness.
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Digital
Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’
We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.
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MarTech
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer’s latest Pulse Survey.
