Q&As

The 4As directive came from President Nancy Hill who called the issue of media buying transparency guidelines “critical.”

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Wrigleys’ VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr’s comparison of Skittles to Syrian refugees.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.

To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.