Q&As

Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s

California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company

As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group

We-and we don’t mean just the editorial we-were roaming around the Direct Marketing Association’s annual conference in San Francisco last month when it

The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.