Q&As
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Agencies
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician
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Agencies
Credit Where Credit Is Due
My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had
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Agencies
PerformanceData Appeals FTC Ruling
PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s
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Agencies
Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked
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Agencies
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly
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Agencies
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While
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Agencies
Circling the Wagons
Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast
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Agencies
What’s Your Hang-Up?
Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering
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Agencies
All Together Now-Not!
A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued