Q&As

One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here’s

Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated

Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,

The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a