Q&As

In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles

Customers evaluate your company’s sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

The London DM Fair is going global.The event-scheduled for March 16-18-has been rechristened the International Direct Marketing Fair. Twelve thousand

Howard Draft, chairman/CEO of DraftWorldwide, is CADM’s 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he’s the youngest-ever recipient

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property