Q&As

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Last month’s election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

The Direct Marketing Association has launched a wireless suppression service to help its members avoid making unsolicited calls to cell phones. But the

There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

The battle may be hopeless, but like General Custer and other foolhardy pseudoheroes, we’ll fight for history if nothing else. That accursed asterisk