Q&As

A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

Negative-option marketing is facing increased scrutiny as the government steps up enforcement measures and the industry implements stricter guidelines.

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing

Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

GOING NOWHERE? I love to read Ray Schultz’s column. And I hope he doesn’t miss the e-mail announcing that Bob Wientzen has resigned (Direct Hit, Nov.

Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Last month’s election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

Beleaguered direct mailers got the best holiday gift of all last month when Postmaster General Jack Potter announced that there might not be another rate