Q&As

A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent

As I write this, I suspect I’m in the same state as many of you: swamped while getting ready for the Direct Marketing Association’s annual hootenanny

The Direct Marketing Association, reacting to episodes in which consumers are charged for products and services they never agreed to buy, has adopted

A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

Oct. 29, 2002 The Direct Marketing Association named Kevin Noonan, formerly group vice president of the Internet and media research area at the Yankee

The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.