Q&As

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

The current climate of declining postal response rates combined with a soft economy is making package inserts, catalog blow-ins and other such vehicles

9/25 A SECOND FEDERAL JUDGE weighed in against the Federal Trade Commission’s do-not-call registry, saying it violates free-speech protections. U.S. District

The California privacy circus continued last month when Gov. Gray Davis signed several pieces of legislation into law. He also sent a letter to the two

Warner Bros. Consumer Products and Burger King have partnered to promote Warner Bros. and BK partner to promote release of Back in Action Warner Bros.

In a story about dating site Date.com (Direct, July), a statement about the of the company was wrong. Date.com does not release its revenue figures. A

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service