Q&As

McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

Financial services marketers received a break last month when the U.S. House of Representatives renewed the Fair Credit Reporting Act, extending its pre-emption

A company’s Web site can make or break a search engine optimization program. Search engine optimization starts when you conceptualize your Web site. If

9/15 SEARS, ROEBUCK AND CO. said it had acquired the rights to the Structure brand from Limited Brands Inc. The financial consideration was less than

Radisson Hotels & Resorts has started a $5.5 million ad campaign to connect to travelers’ individual preferences. Stay Your Own Way is the tagline of

Dave Florence has resigned as CEO of Direct Media Inc., the list company he founded. He will continue as chairman of the board. Larry May, a longtime

Unisys pulled a 27% response rate this summer to a 2,500-piece stateside lead-generation mail campaign for a new line of mainframe computers. The budget

A few years ago, when CRM was still an idea and not a religion, I attended a presentation where the speaker passionately conveyed an undeniably powerful

What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator