Q&As

It’s just as most of us suspected. Here it is Oct. 1. The summer has passed, the Olympics are over, the election is nearing its finale. And there’s still no hint of postal reform.

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.

Scheme against Eddie Bauer among cases reported

The Direct Marketing Association has urged the Federal Trade Commission to clarify the Can Spam Act by recognizing the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages.

We all have read who knows how many science fiction stories in which a defunct person comes back to life.

Insert media programs are growing, but not as quickly as some would like

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

Crunch Fitness has begun an integrated marketing effort to celebrate the gym’s 15th anniversary.

Propsect databases give mailers the leeway to model, append…and save on list costs