Q&As

We all have read who knows how many science fiction stories in which a defunct person comes back to life.

Insert media programs are growing, but not as quickly as some would like

Crunch Fitness has begun an integrated marketing effort to celebrate the gym’s 15th anniversary.

Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead

Bill Jayme’s famous letter for Utne magazine is back in the mail–but it has competition

Propsect databases give mailers the leeway to model, append…and save on list costs

You don’t ask for cola when you’re thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more

WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter

Prospect databases give mailers the leeway to model, append…and save on list costs