Q&As

The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered

NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, …

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

The Association for Interactive Marketing has named Michael Aronowitz executive director.

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

Mailer groups blasted the timing of Postmaster General Jack Potter’s reiteration of the U.S. Postal Service’s commitment to hold postage rates steady until 2006.

In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …

It’s time for my biannual review of data cards and data sheets, which has been conducted only once over the past 10 years in these pages.

9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …