Q&As

Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.

Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

Online traffic, but website conversion rates are what really matter. Here’s five tips for improving your online conversions.

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know.

Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.

Festival marketing is a hot topic and LG has joined the ranks
with an expansive, interactive experience at Bonnaroo.